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Playa Vik

Customer Ratings
This is a Satisfaction Rating based on our own customer feedback

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An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.

The stunning, eccentric Playa Vik hotel brims with wow factors.  It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.

The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners.  There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.

Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist.  Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.

Bartolome, Galápagos

What our clients say

  • Loved the Vendimia festival whilst we were at the Narbona. This event was brilliant - we had a lot of memories to take home.

    KB, Leeds
  • Estancia El Charabon was a highlight. Also the beaches and countryside east of José Ignacio.

    NB, Guildford
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Our expert's view

Paul Winrow Giffen
Paul Winrow-Giffin - Travel Expert

After graduating in Computer Science, Paul spent seven months travelling from Colombia to Argentina and came home hooked on Latin America.

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Our exciting range of articles on Latin America explore everything from iconic destinations and lesser-known cultural gems to delicious traditional recipes. You’ll also find exclusive travel tips, first-hand client reviews and the chance to get your personal questions answered by our travel experts.

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Bartolome, Galápagos

Meet our team

Real Latin american experts

  • Heloise Buxton
    Heloise Buxton - Travel Expert

    Heloise started her Latin American journey as an exchange student in Santiago, Chile. With extended summer holidays this was the perfect opportunity to backpack through Bolivia, Peru, Argentina and Brazil.

  • Paul Winrow Giffen
    Paul Winrow-Giffin - Travel Expert

    After graduating in Computer Science, Paul spent seven months travelling from Colombia to Argentina and came home hooked on Latin America.

  • Sally Dodge
    Sally Dodge - Travel Expert

    A former Journey Latin America tour leader, Sally spent 7 years working, travelling and living throughout Latin America before returning to the UK to help people arrange their own adventures to this wonderful destination.

  • CarrieGallagher2
    Carrie Gallagher - Travel Expert

    A former JLA tour leader, Carrie brings a wealth of on-the-ground experience to our London-based Tailor-made and Group Tours department.

  • Charlotte Daubeney (2)
    Charlotte Daubeney - Travel Expert

    Charlotte's fascination with Latin America began with a family holiday to Belize. She went on to study Spanish in school and at university before spending a year living in Santiago, Chile.

  • Millie Davies Mono
    Millie Davies - Travel Expert

    Having caught the travel bug as a child, Millie has travelled all over Latin America before making her home in Buenos Aires for 3 years.

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