An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.
The stunning, eccentric Playa Vik hotel brims with wow factors. It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.
The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners. There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.
Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist. Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.
What our clients say
Estancia El Charabon was a highlight. Also the beaches and countryside east of José Ignacio.NB, Guildford
Loved the Vendimia festival whilst we were at the Narbona. This event was brilliant - we had a lot of memories to take home.KB, Leeds
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Hannah Waterhouse - Travel Expert
Hannah had an early introduction to Latin America when her family moved to Ecuador and she returned to study in Buenos Aires for a year before backpacking across the continent.
Kathryn Rhodes - Travel Expert
Kathryn backpacked across Argentina, Chile, Bolivia and Peru before joining us. She has a degree in Philosophy and French and is a keen netball player.
Mary Anne Nelson - Travel Expert
Born in the Atacama Desert in northern Chile, Mary’s insider knowledge and dry sense of humour make her a highly valued member of the Tailor-made Holidays and Group Tour sales team.
Sally Dodge - Travel Expert
A former Journey Latin America tour leader, Sally spent 7 years working, travelling and living throughout Latin America before returning to the UK to help people arrange their own adventures to this wonderful destination.
Millie Davies - Travel Expert
Having caught the travel bug as a child, Millie has travelled all over Latin America before making her home in Buenos Aires for 3 years.
Carrie Gallagher - Travel Expert
A former JLA tour leader, Carrie brings a wealth of on-the-ground experience to our London-based Tailor-made and Group Tours department.