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Playa Vik

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An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.

The stunning, eccentric Playa Vik hotel brims with wow factors.  It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.

The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners.  There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.

Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist.  Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.

Bartolome, Galápagos

What our clients say

  • Estancia El Charabon was a highlight. Also the beaches and countryside east of José Ignacio.

    NB, Guildford Jan 2020
  • Loved the Vendimia festival whilst we were at the Narbona. This event was brilliant - we had a lot of memories to take home.

    KB, Leeds Mar 2019
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Our Expert's Opinion

Ben
Ben Line - Travel Expert

Ben fell in love with Latin America on a six month backpacking trip from Colombia to Mexico in 1995. Since then he has explored most of South America, including living in Peru for a year. He is now Head of Sales.

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Bartolome, Galápagos

Meet our team

Real Latin american experts

  • Chris
    Chris Rendell-Dunn - Travel Expert

    Anglo-Peruvian Chris grew up in Lima and spent much of his adult life in between London and Cusco as a tour leader, before settling permanently in our London-based Tailor-made and Group Tours sales team.

  • Maggie
    Maggie Wilson - Travel Expert

    Maggie visited Latin America on her first backpacking trip when she was 19. Since then, she has taken every opportunity to travel, and has managed to explore a lot of the region in subsequent trips.

  • Juliet
    Juliet Ellwood - Travel Expert

    After graduating with a degree in Anthropology and History and having been fascinated by Latin America since childhood by the book featuring photos of Nazca, Juliet first visited the region in 2003. Since then, Juliet has visited the majority of countries in Latin America but has particularly extensive experience with Peru, a country she loves for many reasons but not least, its incredible archaeological richness and delicious food!

  • Paul Winrow Giffin
    Paul Winrow-Giffin - Travel Expert

    After graduating in Computer Science, Paul spent seven months travelling from Colombia to Argentina and came home hooked on Latin America.

  • Ben
    Ben Line - Travel Expert

    Ben fell in love with Latin America on a six month backpacking trip from Colombia to Mexico in 1995. Since then he has explored most of South America, including living in Peru for a year. He is now Head of Sales.

  • Mary
    Mary Anne Nelson - Travel Expert

    Born in the Atacama Desert in northern Chile, Mary’s insider knowledge and dry sense of humour make her a highly valued member of the Tailor-made Holidays and Group Tour sales team.

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