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Playa Vik

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An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.

The stunning, eccentric Playa Vik hotel brims with wow factors.  It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.

The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners.  There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.

Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist.  Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.

Bartolome, Galápagos

What our clients say

  • Loved the Vendimia festival whilst we were at the Narbona. This event was brilliant - we had a lot of memories to take home.

    KB, Leeds Mar 2019
  • Estancia El Charabon was a highlight. Also the beaches and countryside east of José Ignacio.

    NB, Guildford Jan 2020
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Our Expert's Opinion

Mary
Mary Anne Nelson - Travel Expert

Born in the Atacama Desert in northern Chile, Mary’s insider knowledge and dry sense of humour make her a highly valued member of the Tailor-made Holidays and Group Tour sales team.

Papagaio

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Bartolome, Galápagos

Meet our team

Real Latin american experts

  • Heloise
    Heloise Buxton - Travel Expert

    Heloise started her Latin American journey as an exchange student in Santiago, Chile. With extended summer holidays this was the perfect opportunity to backpack through Bolivia, Peru, Argentina and Brazil.

  • Carrie
    Carrie Gallagher - Travel Expert

    A former JLA tour leader, Carrie brings a wealth of on-the-ground experience to our London-based Tailor-made and Group Tours department.

  • Finn Clennett
    Finn Clennett - Travel Expert

  • Lina
    Lina Fuller - Travel Expert

    Lina's passion for the continent where she was born really took off when she moved to Córdoba (Argentina) to study, spending the holidays travelling between Argentina and her native Colombia.

  • Juliet
    Juliet Ellwood - Travel Expert

    After graduating with a degree in Anthropology and History and having been fascinated by Latin America since childhood by the book featuring photos of Nazca, Juliet first visited the region in 2003. Since then, Juliet has visited the majority of countries in Latin America but has particularly extensive experience with Peru, a country she loves for many reasons but not least, its incredible archaeological richness and delicious food!

  • Hannah
    Hannah Donaldson - Travel Expert

    Having spent part of her childhood in Colombia and worked in Brazil and Costa Rica, Hannah's ties to Latin America run deep. Hannah is a much valued Travel Expert in our Tailor-made Holidays and Group Tours sales team.

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