Playa Vik
An avant garde luxury beach retreat offering uncompromising luxury and impeccable service.
The stunning, eccentric Playa Vik hotel brims with wow factors. It’s an astonishing blend of ultra-modern, avant-garde design, glass and titanium walls, incredible views, sleek service and contemporary Uruguayan art and sculpture. The luxurious property is built into a promontory leading down between two white sand beaches close to the town of José Ignacio, an attractive area with low rise houses and condominiums nestling between the dunes.
The highlight of highlights is its main social area the ‘Sculpture Building’ which houses the lounge, bar and restaurant and leads out on to a pool terrace and deck, perched high above the ocean and the perfect place for sundowners. There are six individual guest houses (casas), all with ocean views, each sheltered below roofs covered in earth and planted with a Uruguayan wild-flower meadow.
Playa Vik welcomes everyone, including families, seeking style and luxury with an unconventional twist. Guests of all ages will appreciate its design, which, together with the use of art and sculpture throughout, lends the hotel an unashamedly flamboyant and youthful air.
Ready to start planning?
Tell us where you want to go, and we’ll take it from there. No obligation, no sales pitch – just a conversation with someone who knows the region inside out.
Why choose Journey Latin America for your holiday
We’ve been planning trips to Central and South America for over 45 years, longer than any other UK specialist. Every holiday is built around you by a Travel Expert who has been to the places they recommend, with support from your first enquiry to the day you fly home.

Rosie embarked on a year-long backpacking trip across Latin America. She is excited to share her knowledge and experiences with others.

Finn discovered his passion for travel on an extensive 18-month trip to Latin America, experiencing the vibrant Carnaval in Rio, the end-of-the-world city of Ushuaia, trekking the Andes and volunteering on the Galápagos Islands.

Maggie visited Latin America on her first backpacking trip when she was 19. Since then, she has taken every opportunity to travel, and has managed to explore a lot of the region in subsequent trips.

Gary discovered what he had been missing with his first foray into the wilds of Latin America. In his role as Product Manager, he combines this personal obsession with years of industry experience to help ensure that travellers will fall for the region every bit as much as he has.



